P/M/805. Brand terrorism: causes, consequences and prevention measures
(2006, 5500 words)
The paper examines the phenomenon of brand terrorism providing a literature review on the definitions of brand, the theories of branding, advertising, consumer behaviour, etc. Examples of spoof logos are presented discussing the causes and consequences of brand terrorism, reviewing NikeŒs experience in dealing with it, and addressing the issues of crisis management and prevention of brand terrorism.
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