P/M/79. Nokia

This report is to analyse the strengths, weaknesses, opportunities, and threats that set Nokia in context in terms of its operations and marketing activities. It discusses Nokia's culture and values, and how these elements impact on Nokia's overall performance. In addition, it identifies Nokia's current financial position, and how the current financial position is likely to impact on future marketing activities that include its new products and its investment. The report finds that high quality and advanced technologies are the important factors for Nokia's success. In Nokia's human resource management, the features are to improve employee's techniques by regularly training and developing effective teamwork. Moreover, the other finding is that Nokia's financial position is surpass its competitors in telecommunication. The report concludes that Nokia has established its leadership in mobile phone market according to its successful marketing strategies and internal management. Nokia's philosophy is to learn continuously, to satisfy consumers, and to respect individual and pursue professionalism. The report recommends that Nokia should target consumers in group markets rather than in individuals.