P/M/792. Research into Thornton’s chocolate marketing

The paper examines the methods of improving Thornton’s luxury chocolate sales describing the position of Thornton in the UK confectionary market, using secondary research methods to evaluate Thornton’s financial performance, and conducting primary research into customers’ opinions on Thornton’s (through interviews). Conclusions are made about the possible benefits of reducing the number of Thornton’s stores and increasing the distribution of their products through supermarkets and retailers.