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Other Papers on :Music Industry

Other Papers on :Segmentation, Targeting and Positioning

P/M/790. Demographic segments in music market

(2006, 1500 words)

The paper examines different types of music and the problem of market segmentation for record companies. Differences in consumer behaviour in each demographic market segment are discussed focusing on the appeal of Justin Timberlake’s music to younger fans.



 
   
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