P/M/788. Theories of motivation and their practical applications
(2006, 4500 words)
The paper examines the concept of motivation providing a critical review of literature on motivation theories, i.e. Maslows Hierarchy of needs theory, Herzbergs Motivation- Hygiene theory, Reinforcement theory, Goal setting theory, Expectancy theory, etc. Organisational applications of motivation theories are illustrated with practices adopted in an Indian pharmaceutical company.
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