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Other Papers on :CRM

Other Papers on :Relationship Marketing

P/M/781. Theoretical approaches to relationship marketing and customer relationship management

(2005, 4000 words)

The paper examines the evolution of relationship marketing (RM) into Customer relationship management (CRM) reviewing the theoretical background of both concepts and discussing the issues of the integration between the businesses and their customers, and the incorporation of CRM into marketing plans.
 
   
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