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P/M/770. Evian and Vittel bottled water: marketing communications

(2006, 2500 words)

The paper examines the issues of marketing communications in the bottled water market reporting on the bottled water consumption in Europe and in the UK, and focusing on Evian and Vittel brands. The companiesΠmarketing communications strategies are discussed including print advertising, sales promotion, packaging designs, sponsoring, etc. Recommendations about marketing communications strategies are offered.
 
   
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