P/M/759. Dissertation. Does tobacco promotion induce smoking in children and adolescents?

The dissertation investigates the effects of tobacco marketing on the smoking behaviour of children and adolescents discussing promotional techniques used by tobacco companies, the attitudes towards smoking among youngsters, etc. A literature review touches on the theory of marketing and branding, tobacco sales promotions, psychological factors behind smoking, etc. The methods of research include a focus group study based on primary data collection (through interviews and a questionnaire) and survey. Conclusions are made about the knowledge of cigarette brand names in school children and the influence of tobacco marketing techniques on the under-age smoking behaviour.