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Other Papers on :Moet Hennessy Louis Vuitton (LVMH)

Other Papers on :Marketing Dissertations

P/M/758. Proposal. Brand community: theory and case study of Louis Vuitton

(2006, 1000 words)

The paper reports on a research proposal into brand communities presenting the layout of the dissertation, a review of previous research related to the topic, and a case study of Louis Vuitton Company. Research methods are identified including the techniques of data collection (interviews with Louis Vuitton clients), pointing out the limitations of the prospective study and presenting a timetable of the research stages.
 
   
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