P/M/755. Dissertation. New product development: theory and case study of Toyota
(2006, 13 500 words)
The dissertation reports on the success factors of Toyota Motor Co examining the issues of innovation in new products development, the innovative ways of management in the car industry and the New Product Development (NPD) process in Toyota. A literature review touches on the theory and applications of NPD, the background and development of Toyota, etc. Research methods are identified describing the positivistic and the phenomenological paradigms, and the primary (telephone interview) and secondary data used in the case study of Toyota. ToyotaOs performance is compared to that of the Western car manufacturers.
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