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Other Papers on :Marketing Theory

Other Papers on :Consumer Behaviour

P/M/753. Development of marketing concept and drivers of buying behaviour

(2006, 3000 words)

The paper examines the development of the marketing concept reviewing the history of businessesÒ development, the definitions of marketing, the process of making purchasing decisions, etc. The drivers of buying behaviour are analysed including customer needs, societal values, cultural influences, etc.
 
   
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