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Other Papers on :Cable and Wireless

Other Papers on :New media and online marketing

P/M/748. Report on Bulldog, UK broadband provider

(2006, 3000 words)

The paper offers an overview of the UK broadband industry focusing on Bulldog, a primary service provider of broadband. The company’s development is analysed using Porter’s 5 forces and SWOT models; Bulldog’s Internet marketing strategy is described evaluating their brand awareness, brand associations, brand loyalty (equity), etc. Recommendations are made about Bulldog’s website improvement.
 
   
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