P/M/746. Marketing campaign of Nescafe Frappe

The paper offers a plan of a direct marketing campaign to promote Nescafe Frappe presenting an overview of coffee consumption in the UK, NescafeŒs competitors, target audience, etc. A pilot study is conducted reporting on the design of the productŒs packaging, the positioning of Frappe shake, the timetable of events for the campaign, the analysis of costs, etc.