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Other Papers on :Foreign Market Entry

Other Papers on :Fat Face

Other Papers on :Marketing Plans

P/M/734. Advising Fat Face on international expansion: country choice and marketing plan

(2006, 7500 words)

The paper examines the optimal strategy for Fat Face’s expansion to a foreign market offering an overview of economic, political, legal and socio-cultural environments of Greece, Hungary, Ireland and Norway. Theoretical background of the study includes Hofstede’s theory of cultural dimensions, the theory of market entry modes, etc. The choice of the country for the company’s expansion is justified; a marketing plan is suggested.



 
   
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