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Other Papers on :Law Dissertations

Other Papers on :Marketing Dissertations

P/M/721. Dissertation. Protection of sponsorship rights against ambush marketing in London 2012 Olympics

(2006, 8000 words)

The dissertation examines the issues of hosting the Olympics in 2012 in London reviewing the tasks of the International Olympic Committee (IOC) and focusing on the protection of sponsorship rights against ambush marketing (AM). The review of literature touches upon the background of Olympics sponsorship, the origins and history of AM, etc. Research philosophy, strategy, data collection methods, etc. are described. Conclusions are made about the possible ways of preventing AM.



 
   
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