P/M/719. Marketing tobacco for women: evolution in advertising
(2005, 2000 words)
The paper examines the issues of advertising tobacco for women looking at the changes that took place over the 20th century. The history of tobacco advertisements in the USA is reviewed with reference to the changing roles of women after WW1 and WW2, the evolution of female images, the women’s movement of the1960s, the medical research of the health risks associated with smoking, etc.
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