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Other Papers on :Nestle

P/M/717. Nestlˆ MilkpakÌs image: problems and recommendations

(2005, 4000 words)

The paper reports on public relations (PR) practices in Nestlˆ Milkpak Corporation identifying their target audience and the negative aspects of their current image. A PR plan is suggested to improve the ethical standards of the companyÌs infant formula and rebuild the positive image of the corporation.
 
   
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