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Other Papers on :Joe Browns Clothing

Other Papers on :Strategic Marketing Analysis

P/M/705. Joe Browns Clothing: marketing audit and recommendations

(2005, 4500 words)

The paper reports on Joe Browns Clothing (UK) reviewing the company’s background, and performing their marketing audit using PEST, market environment description, marketing mix analysis, SWOT analysis, etc., and identifying Joe Browns’ current trading strategy within the UK and overseas. Suggestions are made about targeting New York via e-tailing over the next two years outlining links between the online strategy and 7Ps.



 
   
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