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Other Papers on :Consumer Behaviour

Other Papers on :Sociology, economics and marketing

P/M/700. Changes in postmodern society and their impacts on consumer behavior

(2006, 1500 words)

The paper critically evaluates the changes in the postmodern society including the changes in political systems, cultural stereotypes, the role of the family, advances in technology and advertising media, etc. The impacts of these changes on consumer behavior are discussed.
 
   
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