P/M/693. Adapting to change in modern organisations

The paper examines the issues of adaptation to change in corporate culture of the 21st century focusing on the problems of corporate planning, managerial approaches to enhance achievement, the role of tangible and intangible assets, the value of human resource, etc. A case study of analytical and scientific planning in Shell is conducted; the relevance of reputation, knowledge, morale, empowerment, etc. for organizational success is highlighted.