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Other Papers on :Nokia

P/M/690. Nokia brand: analysis of purchasing behaviour

(2006, 3500 words)

The paper investigates purchasing behaviour towards Nokia mobile phones reporting on the company’s current market position, advertising strategy, etc. Theories on consumer behaviour, attitude changes, etc. are reviewed. Secondary research is conducted in combination with primary data collection (through questionnaires) and analysis. Conclusions are made about the success of the Nokia brand.
 
   
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