P/M/687. Religious motifs in creating leader image in organisation

The paper examines the ideological tools used in modern organizations for creating a heroic leader image discussing the use of religious symbolism and quasi-religious rhetoric. Academic literature is reviewed and discussed touching on the nature of rhetoric and its persuasive power, religious phenomena in organisations, the underpinnings of the immortal status, the implications of messianic leadership, organisational betrayal and cynicism, etc.