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Other Papers on :CRM

P/M/678. Customer management assessment: case study

(2004, 3000 words)

The paper examines the issues of CRM discussing theoretical underpinnings and practical applications of customer management assessment (CMAT) and conducting a case study of the Lychee Company with regard to CMAT, the issues of senior management leadership, information quality incentives, process management, customer experiences, etc. Recommendations about customer retention in Lychee are given.



 
   
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