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Other Papers on :Marketing Ethics

Other Papers on :Advertising

P/M/648. Shock advertising used by UK charities: roots, tactics, impacts, ethics

(2006, 4500 words)

The paper examines the effectiveness of shock advertising used by charities in the UK reviewing various advertising styles and forms of appeal, discussing the stages of the communicative process, the shock tactics used in adverts, their ethical aspect, the reactions of consumers to shock appeals, etc. Examples of ads used by the British Heart Foundation, the National Society for the Prevention of Cruelty to Children (NSPCC), etc. are discussed.
 
   
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