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Other Papers on :Consumer Behaviour

P/M/632. Trends in UK beer and larger market: ethnical approach

(2005, 3000 words)

The paper reports on the UK beer and lager (B&L) market reviewing the main manufacturers, brands, and distributors in the market; identifying the market drivers and focusing on the ethnic aspects of consumer behaviour. Qualitative methods of research are described, comparative analysis of the primary data (questionnaire) and secondary data is conducted. Conclusions are made about the B&L market oligopoly and brand preferences across ethnic groups. Recommendations to the major UK brewers are offered.
 
   
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