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Other Papers on :Branding

P/M/631. Design of retail brands

(2005, 3000 words)

The paper examines the role of retail designers in creating brand images reviewing the theories of consumption, shopping and leisure, buying behaviour, retail branding, etc. and applying them to the analysis of luxury businesses using the marketing mix model. The three-dimensional delivery of brand values is discussed focusing on communication through design.
 
   
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