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Other Papers on :Havas Group

Other Papers on :Branding

P/M/617. Approaches to global brand management: case study of EURO RSCG Worldwide

(2005, 2000 words)

The paper critically examines the approach of EURO RSCG Worldwide, a global agency network, to global brand management describing the company’s main business areas, competitive advantages, and the importance of global account management for advertising firms.
 
   
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