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Other Papers on :Marketing Plans

P/M/599. Introducing new cheese product: marketing plan

(2002, 8500 words)

The paper offers a marketing plan for a new cheese product of Rankas piens, a Latvian cheese company. Product screening criteria are outlined including quantitative and qualitative components; a study is conducted using competitor analysis, SWOT analysis, customer analysis, marketing mix, demand and cost analysis, etc. Implementation problems are highlighted offering an action plan for introducing the product.
 
   
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