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Other Papers on :Lucozade

Other Papers on :Market Research

P/M/598. Designing market research for Lucozade and Energy Sweets

(2005, 2500 words)

The paper reports on a research design in a study of consumer opinions towards Energy Chews and Lucozade Tablets. The quantitative results of the questionnaire are analysed on the basis of the secondary research findings. Recommendations about the product design and targeting are suggested.



 
   
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