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Other Papers on :Consumer Behaviour

P/M/593. Study of buying behaviour in British Muslim women

(2005, 3500 words)

The paper examines consumer behaviour in British Muslim women conducting a case study of their needs and preferences in shopping for clothes on the basis of primary data collection (through questionnaires) and secondary data analysis. A literature review touches on personality theories, fashion trends, decision making patterns, etc.
 
   
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