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Other Papers on :Consumer Behaviour

P/M/576. Hedonic consumption: literature review

(2006, 2000 words)

The paper examines the nature of consumption reviewing literature on consuming experiences and focusing on the hedonic consumption phenomenon, subjective leisure experience (including rites, rituals, the creation of sacred objects, times or places), the concept of brand community, hedonic experiences through shopping, experiential marketing, etc.
 
   
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