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Other Papers on :Kodak

Other Papers on :Approaches to Management

P/M/556. Theories and applications of technology management in Kodak

(2006, 3000 words)

The paper offers a review of literature on technology management (TM) discussing its aims, use of roadmaps, levels of analysis, tools of information gathering (SWOT, Porters five forces and Portfolio management analysis), decision supporting tools (technological intelligence, STEEPI analysis), etc. The formation of alliances and partnerships as part of TM and TM tools in new product introduction (NPI) are discussed. The practices of Kodak in technology management are described.
 
   
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