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Other Papers on :Marketing Theory

P/M/54. çThe marketing philosophy should be instilled throughout the organisation’. Discuss this statement and it’s implications with reference to an organisation of your choice.

(2002, 2500 words)

This report discusses the concept of marketing philosophy through different theories and investigates its implications on the EasyJet company. EasyJet strategy is being analysed and some tools are being used to implement the philosophy: relationship marketing, internal marketing, managing change, leadership and consumer behaviour.
 
   
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