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Other Papers on :Marketing Plans

P/M/535. Marketing plan for Hotshots

(2005, 3000 words)

The paper offers a marketing plan for a new company Hotshots providing children camps catering. The functions of a marketing plan are outlined; the companys background is reviewed; their market analysis is conducted using SWOT and outlining the companys objectives, marketing tactics (using marketing mix), action programme, budgets, advertising, etc. The methods of the marketing plan implementation are discussed.
 
   
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