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Other Papers on :Analysis of Resources

Other Papers on :Strategic Management

P/M/532. Benefits of resource-based strategic management

(2005, 4000 words)

The paper reviews the development of strategic management focusing on the resource based approach. Present-day business environment is described; stretching on organisation resources and competence is considered as the best strategy. Examples of companies successful use of innovation, integration of skills, investment in brands, etc. are given.
 
   
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