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Other Papers on :AEON Credit Service (AEON)

Other Papers on :Marketing Environment

P/M/531. AEONs marketing environment: analysis and recommendations

(2005, 3500 words)

The paper examines the marketing environment of the join venture company AEON Credit Service (AEON), a provider of financial services, analysing their micro environment, market segmentation, market positioning (using perceptual map), products, brand equity, market expansion strategy, etc.



 
   
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