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Other Papers on :Amazon.com

P/M/528. Report on Amazon

(2005, 3500 words)

The paper reports on Amazon on-line retailer describing their background, buyers, markets, web-site effectiveness and success factors in building business-to-business relationships. Market and customer analysis of Amazon is conducted using the 8 question model by Wilson and Gilligan, and the product life cycle (PLC) model. Website analysis is performed using SWOT model. Improvements are suggested to enhance customer loyalty to the company.
 
   
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