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Other Papers on :Marketing Research

Other Papers on :International Product Launch

P/M/524. Launching luxury chocolate brand in UK: marketing research questionnaire

(2005, 1500 words)

The paper offers a market research tool to assist in launching a new brand of luxury chocolate in the UK. A questionnaire is designed to identify consumption patterns, target audience, preferences in advertising media, and other features of potential British chocolate buyers.
 
   
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