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Other Papers on :Coca-Cola

Other Papers on :New product development

P/M/513. Reasons for New Coke failure

(2005, 1000 words)

The paper examines the challenges of introducing New Coke in 1985 focusing on the ambiguity and uncertainty of this decision and using a Ë7 Traps model to explain the marketing failure of the drink.



 
   
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