P/M/50. Consumer Behaviour. The Grey Market (aging population)

Conclusion: To summarise this essay I would say that the grey market is by the year 2001 to become the largest source of marketing in Europe . Therefore marketers have begun in recent years to acknowledge that their main source of income will come at the hands of the „greysŽ. With the larger disposable income that they have they are the without doubt an important area of study and research. With the likes of Solomon, Bamossy & Askegaard, Wolfe and Moschis all acknowledging that their potential will become unparalleled in the not too distant future, further segmentation has already begun on dissecting the market, which was once disregarded as the least important, in order to capitalise on the „greysŽ affluence and desire to effectively, and without condescending stereotypes, distribute their wealth.