P/M/488. Dissertation. Younger travellers attitudes to air travel: Airbus or Boeing?

The dissertation investigates the future of air travel for the youth market examining the correlation between the choices of airlines and airplane preference among travellers and the issues of rivalry between Airbus and Boeing. The review of literature touches upon the developments and trends in air travel and youth travel markets, airline success factors, Airbus and Boeing strategies, etc. The research combines quantitative and qualitative methods, i.e. primary data collection and interpretation (interviews and questionnaires among passengers) and secondary data analysis. Conclusions are made about airplane preferences and air travel attitudes in the youth market and about the growing importance of this market segment.