P/M/487. Dissertation. Does unethical behaviour of companies affect their customers purchasing decisions?

The dissertation aims to identify whether the breach of business ethics by multinational corporations (MNCs) can affect consumer behaviour. The study offers a review of academic literature on corporal social responsibility (CSR), individual and business ethics, business ethics in developing countries, global integration and MNCs, consumer behaviour, etc. The author conducts a case study research of consumer attitudes towards Gap, the company known for breaching their ethical code of conduct. Research methods include collection and analysis of primary quantitative and qualitative data (obtained via questionnaires) in combination with secondary research data concerning the problems of workers rights and human exploitation. Conclusions are made about the influence of unethical activities of MNCs on purchasing patterns.