P/M/485. Marketing of a rugby match in Glasgow: case study
(2005, 3500 words)
The paper reports on the organisation and marketing of a rugby match between Scotland and Australia in Glasgow in 2004 reviewing the history of rugby and its popularity with Glaswegians. The objectives, experience and marketing of the studied sport event are analysed using marketing mix and highlighting the media strategies in promoting the event, and its main sponsors. Recommendations are made concerning the Abbey Autumn Tests Series.
If you are ever dissatisfied with the services we
provide, we will try our very best to put the matter right. However, due to the nature of the products that are offered for
sale on this website, we have strict "no refund" policy.
All papers are for research and reference
purposes only! Copyright 2002-2008 Papers4You.Com All Rights Reserved.
Papers For You; Mile End Rd; London E1 4AQ UK