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Other Papers on :Marketing Mix

P/M/479. Designing wedding dresses for Asian brides in UK

(2005, 3000 words)

The paper looks at the demand of the Asian females in the UK bridal dress market reporting on the opportunities for a wedding dresses designing service and highlighting its unique selling points, challenges and business prospects. Marketing mix including pricing, promotion, place, people, process, etc. is presented.
 
   
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