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Other Papers on :NHS

Other Papers on :Services marketing

P/M/472. Marketing approach in NHS: strengths and weaknesses

(2005, 2500 words)

The paper reports on the UK National Health Service (NHS) relating its history and analysing its marketing aspects targeting at the development of customer loyalties and satisfaction. The application of the Marketing Concept to non- profit organizations is argued; advantages and disadvantages of using marketing techniques in NHS are outlined.
 
   
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