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P/M/470. Report on Cockburn Veterinary Group

(2005, 3000 words)

The paper investigates marketing services of health-care veterinary focusing on the performance of the Cockburn Veterinary Group (CVG) and drawing comparisons with traditional veterinary services. CVG practices are reviewed including customer relations and clinical staff management, quality management, etc. The theories of relationship marketing are reviewed in relation to veterinary services.



 
   
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