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Other Papers on :New product development

Other Papers on :Marketing Plans

P/M/462. Launching a womens sport magazine

(2004, 2500 words)

The paper examines the opportunities for launching a womens sport magazine as an extension to Glamour. The study offers an overview of Glamour and womens interest magazines performing a market research to identify the new magazines target market, optimal editorial format, size, title, content, price range, etc. Primary methods of data collection (face-to-face interviews and a questionnaire) are used and interpreted on the basis of secondary data.
 
   
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