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Other Papers on :Procter and Gamble

Other Papers on :International Product Launch

P/M/460. Launching new product on European shampoo market

(2004, 4000 words)

The paper investigates the launching of the Pert-Plus brand by Procter and Gamble (P&G) on the European shampoo market. European business and competitive environment is described; P&Gs Pert-Plus competitive advantages are outlined. A review of the case study including brand tests is given; positive factors of launching the new product in Great Britain are outlined.
 
   
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