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Other Papers on :Marketing Plans

P/M/456. Marketing plan for Rocket Radio, UK

(2005, 3500 words)

The paper offers a strategic marketing plan for launching a Rocket Radio in the UK Sky digital channel. An overview of digital audio broadcasting (DAB) services is provided using SWOT analysis; market strategies of the Rocket Radio are outlined highlighting campaign targets, target audience, promotion plans, advertising, etc. Theoretical analysis of strategic marketing plans is conducted.
 
   
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