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Other Papers on :Marketing Research

P/M/450. Delphi data collection technique

(2005, 2000 words)

The paper evaluates the effectiveness of the Delphi forecasting technique relating its history and applications as a research tool over the past decades. Key characteristics of the Delphi method are identified; its advantages and disadvantages are highlighted; the accuracy of Delphi studies is argued on the basis of a literature review.
 
   
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